wraptag Pre-order · $19

Write. Wrap. Wipe. Repeat.

Wraptag is an inkless food label on a silicone strap. Write the contents and date with its magnetic stylus, wrap it around any container, and wipe it clean when the food’s gone. No marker. No stickers. No batteries.

Pre-order now

$19 / 2-pack · no charge until launch

A glass meal-prep container with a Wraptag strapped around it, the label reading ‘Curry 23.09.’ in handwriting

The problem isn’t cooking too much. It’s forgetting what’s in the box.

52%

of tossed leftovers are thrown away because people simply forgot they were there.

$1,500

worth of food an average family of four throws away every year.

74%

of people toss leftovers at least once a week — though 86% say they like eating them.

Sources: Stacker consumer survey 2025; Market.us food-waste statistics.

A label with moving parts, not consumables.

1Write

The magnetic stylus pulls particles to the surface — no ink to dry out, nothing to smudge in the fridge. Works with wet hands.

2Wrap

The silicone strap stretches around any container you already own — round jars, square tubs, tall bottles, even the pot itself.

3Wipe

Slide the eraser once and it’s blank again. Thousands of rewrites, zero waste — and no batteries, ever.

A round glass jar of homemade pesto with a Wraptag around it, the label reading ‘Pesto 24.09.’
Any shape. Round jars, square tubs, tall bottles — the strap stretches around whatever the food is in.
A hand giving the Wraptag a quarter-turn to release it from the strap on a glass container
A quarter-turn releases the tag. Pop it off before the wash, click it back on after.
The detached Wraptag plate with its twist-mount opening, held in front of the container; the strap and its mounting stud stay on the container
The mount stays put. Strap and container go straight into the dishwasher — the tag just wipes clean.

You’ve tried the marker.

Every kitchen has a labeling graveyard: a dried-out wet-erase pen, a half-used sheet of stickers, a roll of masking tape. They all fail the same way — they’re consumables pretending to be tools.

The usual suspects

  • Wet-erase markers dry out, smudge in the fridge, and stain the lid for good.
  • Sticker labels peel at the corners, leave residue, and go in the trash — 96 at a time.
  • Chalk pens need the right surface; glass jars and curved tubs aren’t it.
  • Masking tape. Enough said.

Wraptag

  • Magnetic particles instead of ink — nothing dries out, nothing smudges, cold and condensation don’t matter.
  • Nothing sticks to your containers and nothing peels off them. The strap holds on any shape.
  • One swipe erases it. Rewrite it thousands of times over years.
  • The label stays with the container — from freezer to fridge to lunch bag.
Fridge & freezer safe to −20 °C Strap fits 8–35 cm circumference No batteries, no app Strap is dishwasher-safe

Fair questions

Can it go in the dishwasher?

The silicone strap: yes. The tag itself is splash-proof and wipes clean with a damp cloth, but it shouldn’t go through a wash cycle — one twist releases it from the strap first. Takes two seconds.

Does the writing fade in the fridge or freezer?

No. The writing is held magnetically, not chemically — it stays exactly as you wrote it until you slide the eraser, in the fridge, in the freezer, for weeks.

What if I lose the stylus?

The stylus clips onto the strap so it lives with the tag. Any magnetic stylus works as a replacement, and spares will be available at launch.

When does it ship, and when am I charged?

Wraptag is planned for early 2027. Pre-ordering today costs nothing — you’re reserving a pack and we’ll email you once when it’s ready to order. If we don’t reach production, you’ll never be charged a cent.

Reserve the launch pack.

$19  /  2-pack · free shipping at launch

  • 2 inkless tags
  • 2 silicone straps (fits 8–35 cm)
  • 1 magnetic stylus with strap clip
  • Ships early 2027 · no charge until launch